Expanding Your Creativity

David Burkus —  October 29, 2012

I just released my second PSA with Creative Oklahoma, a nonprofit I work with dedicated to developing creativity, innovation and entrepreneurship in my home state and elsewhere in the US. This film covers what I consider to be the most dangerous misunderstanding of creativity: that only a select few are creative. Too often we tell stories of creative insights or creative people as if it’s dependent on some outside force (muses, divinity, etc). The research, however, shows that creativity happens when several forces overlap within yourself – something accessible to everyone, not just those blessed by muses.

David Burkus is the editor of LDRLB. He writes, speaks, and serves on the faculty of management at Oral Roberts University’s College of Business.
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David Burkus

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David Burkus is Assistant Professor of Management at Oral Roberts University. He is the founder and editor of LDRLB. He is the author of the The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.

8 responses to Expanding Your Creativity

  1. Well done, David! Great insight. Thanks for challenging this myth.

  2. Absolutely, yes, “start working on expanding your creativity”! I’m seeing amazing results using improvisational techniques to give leaders a platform to try and see themselves in a more creative light. It works for the extroverts, the introverts, both left and right brain thinkers, and even the more stuffy folks. I too believe that creativity can be learned and it can be taught.

    Great perspective…

  3. Roshini Muralidharan November 1, 2012 at 8:49 pm

    Thanks for another great post David! Could you please share links to any of the research resources you used in the video?

    • Thanks Roshini. Almost all of the research that influenced this film comes from Teresa Amabile. Mainly, her book “Creativity in Context.” Hope that helps.