I just released my second PSA with Creative Oklahoma, a nonprofit I work with dedicated to developing creativity, innovation and entrepreneurship in my home state and elsewhere in the US. This film covers what I consider to be the most dangerous misunderstanding of creativity: that only a select few are creative. Too often we tell stories of creative insights or creative people as if it’s dependent on some outside force (muses, divinity, etc). The research, however, shows that creativity happens when several forces overlap within yourself – something accessible to everyone, not just those blessed by muses.
|David Burkus is the editor of LDRLB. He writes, speaks, and serves on the faculty of management at Oral Roberts University’s College of Business.|