Why Great Ideas Get Rejected: LDRLB at TEDxOU

David Burkus —  February 27, 2013

Have you ever debuted an exciting new idea to the world only to receive a lukewarm or even highly critical response? You are not alone. In this talk from TEDxOU, I share the mounting evidence shows that we all possess an inherent bias against creativity and the good news that there actually is something we can do about it.

If you can spare 9 minutes, please click below to watch the talk. If you can spare 10 minutes, help us out even more by sharing the video with your network. Post it to Facebook, Tweet it or Embedded it on your own blog. We think this is an idea worth spreading, but we need your help spreading it.

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David Burkus

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David Burkus is Assistant Professor of Management at Oral Roberts University. He is the founder and editor of LDRLB. He is the author of the The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.

14 responses to Why Great Ideas Get Rejected: LDRLB at TEDxOU

  1. Awesome topic and discussion. How true, all great ideas take time to be hit the main stream. It only takes 10 years to become an over night success. :)

  2. Excellent and so truthful, I can’t imagine anyone who has been on the innovative technology business not able to relate!

  3. I found your presentation intriguing and substantive. I think the concept and study of the variance between what we explicitly say vs. what we implicity believe has far reaching implications.

  4. This is a great talk (Thanks Sara C for posting it on Google+). So many roll their eyes at those who attempt something out of the box… it is maddening how many pre-judge and categorize people and ideas and thus reject them.

  5. Excellent !! We are applying your wise remarks to some presentations about strategy innovation.

    Tks, Miguel

    Edutek Innovation Inc.

    • Thanks for the kind words. I like the Map idea, but I think it might be better illustrated as concentric rings with some level of overlap. Not all similar industries have insights, likewise internal/external customers.

  6. Really great talk – I had no idea that walk disney had his park idea turned down by more than 300 people!